I’m a high school senior looking to develop an online apparel company. Last year, my parents and uncle considered investing in a similar venture. After a closer look, we discovered the artwork was not original. So we decided to reinvent the concept. This led to a new company we’re calling Angler Outfitters.

We began working on a line of clothing for the fashion-conscious angler, a multi-million dollar industry. The first challenge was creating an image for it, something out of the ordinary, and something as clean and recognizable as Ralph Lauren’s icon for Polo. With the help of creative consultant Al Cuneo, we created our logo. The design has been well received, and our Fish Head logo has generated a great deal of interest and positive responses.

To expand our market, we developed a children’s division called Fishy Friends and added an educational category called Official Fish Facts. I'm continuing to explore online strategies for creating interest in our products thorough this web page and brand excitement through eBay and online pages such as YouTube and MySpace.